Background
According to the NTT DATA services survey, 59% of the healthcare consumers want an improved customer centric experience with the use of the latest digital technologies.
The integration of the digital technologies in the everyday lives of the consumers have led to the latent need of the improvement of the customer experience in the Healthcare industry. Following the same need, we have 80% of the Healthcare organization investing in the latest trends used to improve the customer experience.
The investment patterns have revealed major trends in the cultural transformation of the traditional healthcare delivery systems. The trends are the Advent of AI, Advances in Analytics, Intelligence of IoT and Extended Reality.
Digital Health
The concept of using technology to improve a patient’s health is digital health. The digital tool and technologies can be used anywhere across the patients journey and have an impact on it. These technologies include wearables, gadgets, mobile applications etc.
Advances in Analytics
The diverse offerings of Analytics works on the sole fuel of data. The capture of information at critical touch points in a patient’s journey is essential to improve and personalise user experience. The personalised experience in the Healthcare delivery systems is the most important dimension for improvement. Delivery of this personal experience to millions of individual healthcare consumers is possible through the power of Analytics. Analytics can help derive and predict the consumer preference and need at each step of the journey.
As we see it, an Analytics driven platform can help improve the patient experience under five broad categories.
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